http://nadershousha.com Nader Shousha Creative Porfolio Thu, 23 Aug 2012 10:02:35 +0000 http://nadershousha.com en http://nadershousha.com/Amplificacao-Award http://nadershousha.com/following/nadershousha.com/Amplificacao-Award Thu, 23 Aug 2012 10:02:35 +0000 Nader Shousha Creative Porfolio 3898937 Amplificação is a different award. Every year ECDs from the main Rio de Janeiro's agencies are invited to write a radio spot to a selected NGO. They are all made by the same producer called "Silence Productions" and judged by well known creatives of Brazilian advertising. To ask the Creative Directors to take part of Amplificação Award this year, we appealed for a common sense in advertising. As the deadlines and budgets are short, ECDs have to be evil sometimes. In each agency we interviewed several creative teams collecting true and specific stories about the some 'evilness' done by their bosses. Things like "working at the weekend that was scheduled to meet his girlfriend back home, 3 months earlier" "do not let the creative team watch the classic match between Brazil x Argentina" "never say thank you to the Coffee's Lady" are just some examples of how the ECD's could be part of the dark side. The result was 25 different short films of the Devil itself checking the 'perversity portfolio' of ECDs and after all a cartoon-like Christ, with a voice analog to INRI Cristo (a well known Brazilian that claims to be Christ reincarnation and got some media attention even appearing in comedy tv shows) reveal the campaign main tagline "You have been evil but you still have time to redeem yourself. Take part of Amplificação Award that will help Make a Wish NGO child". The short movies were hosted in a website with a custom hostname for each of the 25 invited ECDs . There people could choose by voting in a pool if he should go to heaven or burn in hell. After they delivered the script for the contest, automatically they guaranteded their spot in heaven. <img src="http://payload79.cargocollective.com/1/2/72319/3898937/-3.jpeg" width="670" height="1608" width_o="670" height_o="1608" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/-3_o.jpeg" data-mid="20701589" border="0" align="left"/> Each ECD received a fake bible roughly packed with the phrase "You still have time to redeem yourself" Inside there was a bookmark with the url www.ECDNAME.cometohell.com the ECD shared ... <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.06.28 PM.png" width="434" height="315" width_o="434" height_o="315" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.06.28 PM_o.png" data-mid="20703536" border="0" align="left"/> * I don't know where is better. I will let you decide where I should go. <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.07.09 PM.png" width="433" height="477" width_o="433" height_o="477" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.07.09 PM_o.png" data-mid="20703561" border="0" align="left"/> *workers and former workers. Watch the film and decide. Shall I go to heaven or hell? <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.24.51 PM.png" width="430" height="607" width_o="430" height_o="607" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.24.51 PM_o.png" data-mid="20703660" border="0" align="left"/> •Congratulations to the client, creative and producers. It's awesome. * Sorry, Flavio Medeiros, but I sent you to the lower floor. <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.28.28 PM.png" width="422" height="569" width_o="422" height_o="569" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.28.28 PM_o.png" data-mid="20703717" border="0" align="left"/> *Amplificação around. I'll call Silence and ask a Demo (aka Demon or Demonstration) <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.11.51 PM_905.png" width="905" height="431" width_o="1189" height_o="567" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.11.51 PM_o.png" data-mid="20703777" border="0" align="left"/> people commented ... <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.15.44 PM.png" width="510" height="247" width_o="510" height_o="247" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.15.44 PM_o.png" data-mid="20703849" border="0" align="left"/> *Dudu (Silence owner) you kick-ass <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.16.21 PM.png" width="509" height="218" width_o="509" height_o="218" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.16.21 PM_o.png" data-mid="20703869" border="0" align="left"/> *Amplificacao'12 is f*** amazing and media ... <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.09.27 PM_905.png" width="905" height="984" width_o="1052" height_o="1144" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.09.27 PM_o.png" data-mid="20704028" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.21.47 PM_905.png" width="905" height="1018" width_o="1006" height_o="1132" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.21.47 PM_o.png" data-mid="20703971" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.19.05 PM.png" width="657" height="817" width_o="657" height_o="817" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.19.05 PM_o.png" data-mid="20703946" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.19.17 PM_905.png" width="821" height="731" width_o="821" height_o="731" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.19.17 PM_o.png" data-mid="20703949" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.19.23 PM_905.png" width="876" height="903" width_o="876" height_o="903" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.19.23 PM_o.png" data-mid="20703952" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.19.55 PM_905.png" width="678" height="1143" width_o="678" height_o="1143" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.19.55 PM_o.png" data-mid="20703959" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.20.17 PM_905.png" width="705" height="1098" width_o="705" height_o="1098" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.20.17 PM_o.png" data-mid="20703961" border="0" align="left"/> <img src="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.21.33 PM_905.png" width="905" height="1045" width_o="991" height_o="1145" src_o="http://payload79.cargocollective.com/1/2/72319/3898937/Screen shot 2012-08-23 at 6.21.33 PM_o.png" data-mid="20703966" border="0" align="left"/> Amplificação is a different award. Every year ECDs from the main Rio de Janeiro's agencies are invited to write a radio spot to a selected NGO. They are all made... http://nadershousha.com/Gama-Univercidade http://nadershousha.com/following/nadershousha.com/Gama-Univercidade Wed, 07 Dec 2011 20:21:52 +0000 Nader Shousha Creative Porfolio 2425841 Two of the major universities of Rio de Janeiro joined together. To tell that story, we show that when two things mix their best, amazing things can happen (the super says: "did you noticed that things get better/when mixed together?") Two of the major universities of Rio de Janeiro joined together. To tell that story, we show that when two things mix their best, amazing things can happen (the... http://nadershousha.com/Die-Hard-proximity-sensor-poster http://nadershousha.com/following/nadershousha.com/Die-Hard-proximity-sensor-poster Wed, 07 Dec 2011 14:16:35 +0000 Nader Shousha Creative Porfolio 2423824 To launch Die Hard's 4.0 premiere at Telecine cable tv channel we did a poster with a proximity sensor. Within 2 seconds the person passed from the poster point a huge gunfire it starts. At the end John McLane says: "If you wanna live, stay with me" To launch Die Hard's 4.0 premiere at Telecine cable tv channel we did a poster with a proximity sensor. Within 2 seconds the person passed from the poster point a... http://nadershousha.com/The-Cape http://nadershousha.com/following/nadershousha.com/The-Cape Wed, 07 Dec 2011 12:52:20 +0000 Nader Shousha Creative Porfolio 2423404 The CapeTo launch the new Universal's Channel sitcom, "The Cape", whom a regular guy turn into a super hero inspired by the character from the favourite comics of his child we made a facebook app where people can make their on comics, based on their facebook photos. Para lançar a nova série do Universal Channel, The Cape (trailer aqui), onde um homem comum vira um super-heroi inspirado nos quadrinhos que ele lia para o filho pequeno antes de dormir. Criamos um aplicativo para Facebook onde as pessoas podiam transformar em quadrinhos suas próprias histórias, utilizando as fotos que se encontravam em seus albuns. <img src="http://payload6.cargocollective.com/1/2/72319/2423404/nadershousha_905.png" width="809" height="862" width_o="809" height_o="862" src_o="http://payload6.cargocollective.com/1/2/72319/2423404/nadershousha_o.png" data-mid="12202553" border="0" align="left"/> <img src="http://payload6.cargocollective.com/1/2/72319/2423404/nadershousha-1_905.png" width="780" height="826" width_o="780" height_o="826" src_o="http://payload6.cargocollective.com/1/2/72319/2423404/nadershousha-1_o.png" data-mid="12202539" border="0" align="left"/> <img src="http://payload6.cargocollective.com/1/2/72319/2423404/nadershousha-2_905.png" width="756" height="737" width_o="756" height_o="737" src_o="http://payload6.cargocollective.com/1/2/72319/2423404/nadershousha-2_o.png" data-mid="12202542" border="0" align="left"/> try here: http://apps.facebook.com/voceemquadrinhos/?ref=bookmarks&count=0 The CapeTo launch the new Universal's Channel sitcom, "The Cape", whom a regular guy turn into a super hero inspired by the character from the favourite comics of... http://nadershousha.com/Vanish-Italian-Napkin http://nadershousha.com/following/nadershousha.com/Vanish-Italian-Napkin Tue, 06 Dec 2011 20:41:07 +0000 Nader Shousha Creative Porfolio 2420160 Vanish Crystal WhiteThis big napkin is usually offered at Italian restaurants in São Paulo. The hatched line was previously teared off to make it easy to extract the center area <img src="http://payload6.cargocollective.com/1/2/72319/2420160/babador-640x439.jpeg" width="640" height="439" width_o="640" height_o="439" src_o="http://payload6.cargocollective.com/1/2/72319/2420160/babador-640x439_o.jpeg" data-mid="12184941" border="0" align="left"/>Don't worry about the stains. Vanish Crystal White. Vanish Crystal WhiteThis big napkin is usually offered at Italian restaurants in São Paulo. The hatched line was previously teared off to make it easy to extract... http://nadershousha.com/The-Event http://nadershousha.com/following/nadershousha.com/The-Event Tue, 06 Dec 2011 14:54:15 +0000 Nader Shousha Creative Porfolio 2418445  The Event. Universal Channel NBC, the producer of the series, spent millions on the release of The Event in the U.S. All this created an enormous expectation for the premiere, both by spectators and the media. Little was known about "The Event" itself: the Universal Channel series was so shrouded in mystery that not even the actors knew what was about to come. Neither did we. The first initiative of the agency, together with the channel, was to admit that little was known about the series. And so we invited the audience to create their own theories about what would be the "Event". The production of the series itself was target of conspiracy theories involving the secret in which the shootings took place. So we decided to take advantage of that, feeding the public's curiosity when using this kind of information, mixed with facts that occurred in the pilot episode. All this, mixed with Wikipedia information and other sources to generate buzz for the orphans of 'Lost' and '24' series that had ended in the previous season. Some interesting facts about the series: The cost per episode was close to a million dollars only with production. In the pilot episode, there was a prison in Alaska, which many said was a veiled criticism to the CIA, who maintains secret prisons in other countries, among other things. <img src="http://payload5.cargocollective.com/1/2/72319/2418445/nadershousha_905.jpeg" width="800" height="534" width_o="800" height_o="534" src_o="http://payload5.cargocollective.com/1/2/72319/2418445/nadershousha_o.jpeg" data-mid="12175757" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/2/72319/2418445/nadershousha-1_905.jpeg" width="800" height="534" width_o="800" height_o="534" src_o="http://payload5.cargocollective.com/1/2/72319/2418445/nadershousha-1_o.jpeg" data-mid="12175646" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/2/72319/2418445/nadershousha-2.jpeg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload5.cargocollective.com/1/2/72319/2418445/nadershousha-2_o.jpeg" data-mid="12175652" border="0" align="left"/> A website was created, www.qualasuateoria.com.br (which means 'what is your theory') where the fans of the series were able to share their own conspiracy theories about "The Event". <img src="http://payload5.cargocollective.com/1/2/72319/2418445/www.qualasuateoria.com_905.png" width="800" height="635" width_o="800" height_o="635" src_o="http://payload5.cargocollective.com/1/2/72319/2418445/www.qualasuateoria.com_o.png" data-mid="12175685" border="0" align="left"/> Dozens of conspiracy theories were tweeted with the hashtag #theeventfacts. The media kit sent to clients and agencies contained a hidden message printed in special ink which was only revealed under UV light.   <img src="http://payload5.cargocollective.com/1/2/72319/2418445/nadershousha-3_905.jpeg" width="800" height="600" width_o="800" height_o="600" src_o="http://payload5.cargocollective.com/1/2/72319/2418445/nadershousha-3_o.jpeg" data-mid="12175654" border="0" align="left"/>  The Event. Universal Channel NBC, the producer of the series, spent millions on the release of The Event in the U.S. All this created an enormous... http://nadershousha.com/Zona-Sul http://nadershousha.com/following/nadershousha.com/Zona-Sul Tue, 06 Dec 2011 13:29:42 +0000 Nader Shousha Creative Porfolio 2417963 Known as the wonderful city, Rio de Janeiro have a strange behavior from it's citizens: the city is naturally so beautiful that people are not engaged to take care of it. Zona Sul, an exclusive premium supermarket chain in Rio de Janeiro, wanted a campaign to invite cariocas (people from Rio) to be more active towards the conservation of the city. To do so, we invited 12 people – cariocas at heart, though many weren’t born in the city – that actually do something for Rio despite the size of their actions. Like Mr. Nóbile, who inspired by UN's ECO92 Earth Summit, planted 14,000 seedlings along with his wife in Urca or Mr. Luiz, who maintains the website www.amoleblon.com.br (I love Leblon) with the latest news from the neighborhood he so much loves. O Zona Sul, marca de supermercados premium exclusiva do Rio de Janeiro, queria fazer uma campanha convidando os cariocas a serem mais atuantes na conservação da cidade. Para isso, convidamos 12 pessoas - cariocas de coração - apesar de muitas vezes não terem nascido na cidade, que fazem algo pelo Rio, não importando o tamanho dessa ação: pode ser como o sr. Nóbile, que junto com a esposa plantou 14.000 mudas na Urca desde 92 - inspirado pela ECO92 ou o Sr. Luiz, que mantem o site www.amoleblon.com.br com as ultimas novidades do bairro que ele ama. Known as the wonderful city, Rio de Janeiro have a strange behavior from it's citizens: the city is naturally so beautiful that people are not engaged to take care... http://nadershousha.com/Gama-Filho-University http://nadershousha.com/following/nadershousha.com/Gama-Filho-University Tue, 06 Dec 2011 13:11:07 +0000 Nader Shousha Creative Porfolio 2417860 Gama Filho University Information is everywhere today. Previously provider of information, the University role changed. They should be able nowadays to help people turn information into knowledge. Let's think of today's knowledge? Gama Filho University Information is everywhere today. Previously provider of information, the University role changed. They should be able nowadays to help people... http://nadershousha.com/Find-my-Bloco-Rio-de-Janeiro-Carnival http://nadershousha.com/following/nadershousha.com/Find-my-Bloco-Rio-de-Janeiro-Carnival Tue, 06 Dec 2011 11:40:35 +0000 Nader Shousha Creative Porfolio 2417317 Find my Bloco. Rio de Janeiro Carnival. Carnival blocks are the biggest expression of Rio de Janeiro carnival. In 2011 5 million people went to the streets with almost 500 different carnival blocks. <img src="http://payload5.cargocollective.com/1/2/72319/2417317/noticias.jpeg" width="524" height="311" width_o="524" height_o="311" src_o="http://payload5.cargocollective.com/1/2/72319/2417317/noticias_o.jpeg" data-mid="12261248" border="0" align="left"/> With the expressive raise in the number of carnival blocks in Rio, there’s been also a raise in the number of disoriented people about which carnival blocks to go and most importantly: the exact location of the chosen ones. Using the location GPS’ technology, the user will be able to find out where’s the carnival block’s sound car, in real time. This way, revelers won’t waste time looking for carnival blocks around the wrong streets and the citizen expecting to escape from revelry and traffic will know exactly which streets to avoid. Beyond the real time location service, the app will also work as an agenda, where the revelers will be able to list the carnival blocks they intend to enjoy and receive both sound and visual reminders, moments before their beginning. While in the carnival block, users can check-in on facebook, foursquare and twitter, showing their location by disclosing the app’s hashtag #FINDMYCARNIVALBLOCK • Carnival Block’s Itinerary• Sound and Visual Alert Before the Carnival Block’s Start• Real Time Carnival Block’s Location• Carnival Block’s Access Roads’ Traffic• Service Guide• Detailed Information of Each Carnival Blocks   <img src="http://payload5.cargocollective.com/1/2/72319/2417317/1_3.jpg" width="670" height="436" width_o="1280" height_o="834" src_o="http://payload5.cargocollective.com/1/2/72319/2417317/1_3_o.jpg" data-mid="12169287" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/2/72319/2417317/ipad_905.jpg" width="905" height="724" width_o="1417" height_o="1134" src_o="http://payload5.cargocollective.com/1/2/72319/2417317/ipad_o.jpg" data-mid="12226474" border="0" align="left"/> <img src="http://payload5.cargocollective.com/1/2/72319/2417317/prancha01.jpg" width="670" height="536" width_o="1080" height_o="864" src_o="http://payload5.cargocollective.com/1/2/72319/2417317/prancha01_o.jpg" data-mid="12169185" border="0" align="left"/><img src="http://payload5.cargocollective.com/1/2/72319/2417317/prancha02.jpg" width="670" height="536" width_o="1080" height_o="864" src_o="http://payload5.cargocollective.com/1/2/72319/2417317/prancha02_o.jpg" data-mid="12169190" border="0" align="left"/><img src="http://payload5.cargocollective.com/1/2/72319/2417317/prancha03.jpg" width="670" height="536" width_o="1080" height_o="864" src_o="http://payload5.cargocollective.com/1/2/72319/2417317/prancha03_o.jpg" data-mid="12169192" border="0" align="left"/> Find my Bloco. Rio de Janeiro Carnival. Carnival blocks are the biggest expression of Rio de Janeiro carnival. In 2011 5 million people went to the streets with... http://nadershousha.com/CBN-Mix-Brasil http://nadershousha.com/following/nadershousha.com/CBN-Mix-Brasil Tue, 06 Dec 2011 11:40:25 +0000 Nader Shousha Creative Porfolio 2417345 CBN Mix Brasil The room for diversity on Radio goes far beyond music. News, politics, sports and culture coverage with special emphasis on sexuality issues. <img src="http://payload5.cargocollective.com/1/2/72319/2417345/mix-brasil-copy-copy.jpeg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload5.cargocollective.com/1/2/72319/2417345/mix-brasil-copy-copy_o.jpeg" data-mid="12169430" border="0" align="left"/><img src="http://payload5.cargocollective.com/1/2/72319/2417345/mix-brasil.jpeg" width="600" height="800" width_o="600" height_o="800" src_o="http://payload5.cargocollective.com/1/2/72319/2417345/mix-brasil_o.jpeg" data-mid="12169431" border="0" align="left"/> CBN Mix Brasil The room for diversity on Radio goes far beyond music. News, politics, sports and culture coverage with special emphasis on sexuality issues.